White-label GPS tracking platforms in 2026: a comparison for service providers

This post is for companies that sell GPS tracking under their own brand: integrators, installers and telematics service providers. You need a platform your customers will see as your product, with your domain, your logo and your notifications. Below are seven platforms sold on exactly that model, with facts on each: where it runs, what it costs, what you can brand and which devices it supports.

A word on who is writing. This comparison was prepared by the Navixy team, and Navixy is on the list. That is why the platforms appear in alphabetical order, the facts come only from each vendor's official site, and we say where a competitor is stronger. Everything was checked on October 21, 2026. If something has changed, tell us and we will correct it.

The short answer

• GpsGate: cloud service with a public price from $3 per device per month, plus an on-site edition.
• GPSWOX: public pricing from €99 a month, apps in the stores under your brand, 900+ devices according to the company.
• Navixy: a modular cloud platform for partners, with branded web interface, emails and SMS, open APIs and 33 interface languages.
• Telematics Guru: the platform of tracker maker Digital Matter, with a branded mobile app; the best fit if you run on their hardware.
• Traccar: open source, free to host yourself, or as a managed server under your brand.
• Trakzee: the platform of India's Uffizio, with 1,200+ integrated devices according to the company.
• Wialon: the largest ecosystem, with 4,100+ device types, partner-only sales and store apps under the partner's brand.

How we chose

A platform made the list if its vendor offers it on its own site to service providers for resale under their own brand: own domain, own logo and, ideally, own mobile apps. We left out platforms sold only directly to fleets. We also left out Webfleet: it has sales partners, but they sell Webfleet under the Webfleet brand.

The order is alphabetical. Prices and device counts are given as each vendor publishes them; we did not recalculate or test them.

Best GPS tracking platforms to consider in 2026

Platform	Company	Hosting	Public price	Own domain and logo	Apps under your brand	Devices (vendor's figure)
GpsGate	GpsGate AB, Sweden	Cloud or own server (Windows Server)	Yes: from $3 per device per month	Yes	Store apps not found	All major manufacturers, no count published
GPSWOX	GPSWOX Ltd, United Kingdom	GPSWOX cloud	Yes: white-label from €99 a month	Yes	Yes, paid add-on	900+
Navixy	SquareGPS Inc., USA	Cloud; on-premise on the previous version	No, on request	Yes	Branding inside the X-GPS app	No count published
Telematics Guru	Digital Matter	Cloud	No	Yes	Yes	Digital Matter hardware
Traccar	Traccar	Own server or a managed Traccar server	Yes: free self-hosted, branded server from $49.95 a month	Yes (from version 5.8)	No official service	200+ protocols
Trakzee	Uffizio, India	Not published	No	Yes	Not found on the site	1,200+
Wialon	Gurtam, Lithuania	Cloud (Wialon Hosting, Wialon Platform) or own server (Wialon Local)	No, on request	Yes	Yes	4,100+

"Not found" means the information was not on the pages we checked. That is not the same as "no".

GpsGate

The Swedish company has been in business since 2007, with offices in Stockholm and Gothenburg. GpsGate has moved to the cloud: its main offer is GpsGate Cloud from $3 per device per month, with a 5-device minimum, a 30-day trial and no long-term contract. Perpetual licences are now labelled legacy. For providers who want a server behind their own firewall there is GpsGate On-site, which according to its documentation runs on Windows Server.

What matters for a service provider is that the platform is multi-tenant: each customer can get its own logo, colours, business rules and settings, and you pick your own domain when you sign up. There are REST APIs, webhooks and built-in scripting. The company is certified to ISO/IEC 27001:2022. We did not find partner-published apps in the App Store and Google Play on its site; GpsGate has its own Fleet app.

Best for: providers who want a clear price from day one and the option to move to their own server later.

GPSWOX

The company is registered in London, with an affiliate in Lithuania. GPSWOX is known for transparent pricing: white-label with unlimited objects from €99 a month, and separate tracking-account plans from €2.99 a month. According to the company, the platform supports 900+ devices and runs in 30+ languages.

Branding is stated in full: the platform on your domain with your logo, and iOS and Android apps published in the stores under your brand as a paid add-on. The platform runs on GPSWOX servers; we did not find a self-hosted option on the site. A new interface shipped in 2024, the company was certified to ISO/IEC 27001:2022 in May 2025, and the old 3.x interface is approaching end of life.

Best for: small and growing providers who value a low entry price and their own apps in the stores.

Navixy

This is our platform, so we describe only what you can verify in the documentation. Navixy is a modular cloud platform (PaaS) that we sell to partners. We don't sell directly to our partners' customers and don't compete with partners for them.

You can brand the logo, login page, favicon, colour themes, PDF reports and emails. The platform runs on your domain with a Let's Encrypt certificate or your own, emails and SMS go out through your own SMTP and SMS gateways, and the API is available on your domain too. The X-GPS mobile app takes your logo and colour theme; we don't publish store apps under your own developer account, which is worth weighing if that is a hard requirement for you.

The interface is translated into 33 languages. Data is hosted in the US, the EU or Saudi Arabia. The current platform version is cloud only; installation on your own servers is available on the previous version. There are a Platform API and an Admin API with OpenAPI documentation, the IoT Logic data-processing layer and a public roadmap. Navixy has passed a SOC 2 Type II audit, and has a local billing entity in Mexico. Prices are not published: billing is per device, settled daily, post-paid.

Best for: providers growing across several markets and building their own products on top of the API.

Telematics Guru

The platform of tracker manufacturer Digital Matter. The vendor calls it a white-label platform outright and includes a fully white-labelled mobile app, so you get a solution under your brand both on the web and on the phone. The platform is cloud-based.

The main caveat: Telematics Guru is built to work with Digital Matter hardware. We did not verify support for other manufacturers' trackers or pricing on the site.

Best for: providers already building their business on Digital Matter trackers.

Traccar

The best-known open-source option. You can host Traccar for free on your own Windows or Linux server, or take a managed Traccar server with your own branding and configuration from $49.95 a month. Since version 5.8, web-app branding is set directly in the admin interface. According to the project, it supports more than 200 protocols.

Caveats: we did not find a dealer hierarchy or end-customer billing in the documentation, and there is no official service for publishing branded apps. The server, updates and security are on your side.

Best for: providers with their own engineering team who are ready to maintain the platform themselves.

Trakzee

The platform of Uffizio, a company from Valsad, India, which marked 25 years in 2025. Uffizio positions Trakzee as AI-powered white-label fleet management software and reports 1,200+ integrated devices and an API for integrations. In 2025 the company brought its products together in the Uffiverse ecosystem.

We did not find hosting options, pricing or publishing of apps under your brand on the site; check these with the company directly.

Best for: providers who want a ready white-label platform with broad device support and are prepared to agree terms directly with Uffizio.

Wialon

The platform of Lithuanian company Gurtam, and the largest ecosystem on this list. Wialon is sold only through partners. According to Gurtam, it supports 4,100+ device types and tracks more than 4 million units, and the company has 2,700+ partners in 160+ countries.

Wialon comes as several products: Wialon Hosting in the cloud, Wialon Local on the partner's own server and, since September 2025, Wialon Platform, a new cloud built on flespi and hosted in the EU. Cloud regions are the Netherlands, the US and, since August 2026, Saudi Arabia. A strong point for providers is mobile: branded FleetSpace and Driver apps are published in the stores under the partner's account. Wialon has had a Remote API since 2012, runs an app marketplace and is certified to ISO 27001:2022. Prices are not published.

Best for: providers who need the widest device support, a large community and their own apps in the stores.

Other names you will come across

flespi is not a white-label platform but a backend for developers: it collects and normalises data from 1,000+ device types and serves it through an API, with no end-customer interface of its own. Choose it if you are building your own product. Wialon Platform is built on flespi.

Tracker manufacturers' platforms, such as SKYWONDER Traqcare, TracksolidPro from Jimi IoT and WhatsGPS from Seeworld, often appear in roundups and AI assistant answers. They are usually geared to their maker's hardware, so we did not compare them.

Free and open-source options

We found no fully free white-label platform with vendor support. The closest is Traccar: the software is free, but the server, updates, security and customer support are your costs. On other platforms "free" usually means a trial, such as GpsGate's 30 days. Count the full cost rather than the licence: engineering time, hosting, support and device integrations.

Build your own platform or go white-label

Some providers consider a platform of their own: buying source code, taking open source or writing it from scratch. That pays off if you have a product no platform offers and a development team ready to maintain it for years. The cost is not the first version but the ongoing work: new tracker models, protocol updates, app store requirements, security and audits.

White-label takes that work off your plate, and your team focuses on sales, installation and customers. The middle path is a white-label platform with open APIs: you take the standard functions ready-made and build your own on top. That is how Navixy and Wialon partners work, for example.

Why service providers prefer white-label

1. Economics. Under your own brand you keep a larger share of revenue and set your own prices and discounts.
2. Protecting your customer base. Customers stay yours even if a vendor decides to sell direct.
3. Brand control. The product looks the way you intend.
4. Flexibility. Your choice of hardware and integrations is wider than one manufacturer's.
5. Business value. Your own brand raises the company's value if you sell it.

The price of this choice is that marketing and support are yours. You bring in leads yourself and staff the first support line. A good platform helps with ready sales materials, documentation you can embed in the interface, and second-line support.

What to check before you choose

• Web interface: own domain with SSL, your logo on the login page and in the app, a colour theme, how it looks on a phone.
• Mobile apps: will there be apps in the App Store and Google Play under your account, or branding inside the platform's own app? Store rules allow branded apps when the partner publishes them.
• Links to your resources: terms of use, privacy policy, sales contacts, knowledge base.
• Localisation: languages, currency, date format, units, the default map view, a demo account for prospects.
• Device list: can you limit the models available and set default configuration profiles?
• Connectivity: your own SMTP and SMS gateways with your sender name, a private APN, encryption.
• Billing: built-in invoicing and payments in your currency, or integration with your own system through the API.

FAQ

What is a white-label GPS tracking platform? It is a platform a service provider sells to its customers under its own brand: on its own domain, with its own logo and notifications. The platform vendor handles development and infrastructure.

Which platform is best to start with? If a low entry cost matters most, look at the platforms with public pricing, GpsGate and GPSWOX. If you have your own engineering team, look at Traccar. If you plan to grow across several markets and build products on top of an API, look at Navixy and Wialon.

Can I release a mobile app under my own brand? Yes. App stores allow branded apps when the partner publishes them under its own account. Wialon, GPSWOX and Digital Matter, for example, offer this. In Navixy, branding works inside the X-GPS app.

How much does a white-label platform cost? Usually you pay per connected device per month. Public prices are listed by GpsGate (from $3 per device), GPSWOX (white-label from €99 a month) and Traccar (free on your own server, or from $49.95 a month for a managed server). The others quote on request.

If you are choosing a platform for your business, see what you can brand in Navixy, or get in touch and we will show you the platform on your use case.